Project overview
My goal was to modernize the Loft Furniture eCommerce platform for a better user experience, smoother purchasing process, and reflection of loft living aesthetics.
Project scope: Conducting competitive analysis and research, improving a logotype, adjusting branding guidelines, and working on responsive design for eCommerce.
Design process: The design process involved several key steps such as collecting requirements, establishing branding, analyzing the target audience and conducting research, creating low-fidelity mockups, and then developing high-fidelity mockups.
My goal was to modernize the Loft Furniture eCommerce platform for a better user experience, smoother purchasing process, and reflection of loft living aesthetics.
Project scope: Conducting competitive analysis and research, improving a logotype, adjusting branding guidelines, and working on responsive design for eCommerce.
Design process: The design process involved several key steps such as collecting requirements, establishing branding, analyzing the target audience and conducting research, creating low-fidelity mockups, and then developing high-fidelity mockups.
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/20a75f6e-30bd-4453-8787-101b51285b50_rw_1920.jpg?h=be34e6d3fed22926649add33659e0e26)
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/e5173a8d-fdc1-4c5f-94a4-6007f9446a1a_rw_3840.jpg?h=850ccadeef754989541ed474713ae57f)
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/6e6e6341-006d-4c06-9508-561e4bb273ab_rw_3840.jpg?h=e096e893e0f51832ba3e5ee10a6fe781)
The eCommerce website features an "Inspiration" section specifically designed for interior designers, which includes articles catered to their needs.
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/f18ea91e-c201-461e-a3b8-e89e5b1e57b1_rw_1200.jpg?h=bc39abed9ee66c8641e223db37e40cc3)
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/e20604e7-ed9c-45c8-9c38-60fb37d39bcd_rw_1200.jpg?h=b6cf15d3af9f20a9b925ec9f6b205182)
The project is a responsive web app designed for seamless experience on desktop and mobile devices.
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/b5f8eecc-3be3-44d2-879c-a8410335a88c_rw_1200.jpg?h=812a6e925055f6c8dbd03c04c1daa8fc)
Each furniture collection has its own page, complete with detailed descriptions and photos.
![](https://cdn.myportfolio.com/f570ef2e-947b-4818-88be-92bf51ffd547/4706ad95-07b7-4992-8daf-9634b0b67a71_rw_1200.jpg?h=d30455b69be19a84127a39b191f064a4)