Project overview

My goal was to modernize the Loft Furniture eCommerce platform for a better user experience, smoother purchasing process, and reflection of loft living aesthetics

Project scope: Conducting competitive analysis and research, improving a logotype, adjusting branding guidelines, and working on responsive design for eCommerce.

Design process: The design process involved several key steps such as collecting requirements, establishing branding, analyzing the target audience and conducting research, creating low-fidelity mockups, and then developing high-fidelity mockups.
The eCommerce website features an "Inspiration" section specifically designed for interior designers, which includes articles catered to their needs.
The project is a responsive web app designed for seamless experience on desktop and mobile devices.
Each furniture collection has its own page, complete with detailed descriptions and photos.

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